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Mercado Pago Mexico · Remittances · 2025

Introducing Mercado Pago into a familiar remittance ecosystem

I led the end-to-end design of Mercado Pago's remittance product in Mexico, defining how a new financial product could earn adoption without disrupting an ecosystem built on familiar providers.

Context Mercado Pago was entering Mexico's remittance ecosystem alongside providers users already knew and trusted.
Challenge Drive adoption of Mercado Pago without hiding existing providers or disrupting familiar behaviors.
My role Senior Product Designer · End-to-end design ownership from research and strategy through UI, validation and handoff. Partnered closely with Content Design throughout the process.
Impact +46% users sharing account data/day Fewer failed code entries after launch.

The tension

Push too hard, you break trust. Push too soft, nobody adopts.

The existing experience was built around providers users already knew and trusted. We needed to introduce Mercado Pago as a new option while preserving those familiar ways of receiving money.

The challenge was to drive adoption without disrupting familiarity and trust.

Research insight

In remittances, familiarity often matters more than efficiency.


Exploration

Pressure-testing the product strategy.

I explored different ways to prioritize Mercado Pago, organize providers and simplify the main entry points before moving into higher-fidelity concepts.

Wireframe explorations evaluating provider visibility against business prioritization

Pushing the experience further.

I developed a more expressive version with richer motion and interactions, then used it as the concept for a quick guerrilla usability test.

What we learned

A quick guerrilla test with 4 users gave us a fresh perspective.

Discoverability · 2/4 users

Collapsed cards hid the other providers. Some users didn't realize they could expand them to see more options.

Replaced them with an explicit “Other providers” entry point leading to the full list.

Trust · 4/4 users

Sharing opened the phone's native share sheet before users could see the personal data they were about to send.

Added a step that shows the exact data before choosing how to share it.

Onboarding · 3/4 users

Visual elements in the onboarding felt distracting or got in the way of the task.

Keep the first-time experience focused on understanding and action.

Based on what we learned, I iterated on the onboarding, provider hierarchy and sharing interactions before moving to the final solution.


How the strategy played out

From strategy to product.


How the sharing experience comes together.

Final UI — first-time experience introducing how to receive money from abroad
Final UI — remittance hub with Mercado Pago and the other providers
Final UI — bottom sheet for sharing Mercado Pago account data
Final UI — bottom sheet listing every supported provider
Final UI — bottom sheet for sharing data with another provider

The architecture in full

A hub-based flow, unified across providers.

The flow below shows the main path from entry to successful remittance. Edge cases and failure states were documented separately.


Designing for delivery

Beyond the happy path.

I documented the complete experience for IT, including flows, states, edge cases and implementation details. A few examples from the handoff are shown below.

Component anatomy documentation — HUB newbie spec with annotated structure, spacing and behavior

Component anatomy

Structure, spacing and behavior documented for consistent implementation.

Skeleton loading states documented side by side in light and dark mode

Loading across states

Skeleton states designed for new and returning users, across light and dark themes.

Error-state documentation — rejected hub scenario alongside the full set of error and delay messages

Failure states

Error scenarios documented across new and returning-user experiences, including recovery and provider-specific cases.

Accessibility documentation — semantic roles annotated on the provider cards and the data-sharing bottom sheet

Accessibility by construction

With accessibility built into the Design System, I documented the specific roles and interaction behaviors required by this sharing flow.

Flows, states, specifications and implementation documentation.


Impact

Growth without eroding trust.

14.8% → 27% Conversion rate improvement
+46% Users sharing account data per day
↓ Errors Reduction in failed code entries

Less is more, but sometimes you need a little more to earn trust first. The system showed that a new product can gain traction without displacing what users already rely on.

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